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Feasibility Studies:
"Build it and they will come" is dangerous
thinking.
If
you are considering building, purchasing or expanding a hotel or resort
property,
make certain you’re making the most informed decisions. Look
to Key Management
Group to provide the objective, thorough and essential
information you need to make
those judgments.
First, we identify your goals and objectives. All analysis factors are evaluated
against those benchmark goals and objectives. Does the project fit?
We customize your feasibility study to ensure maximum reliability and value
of its
information. A study can include any or all of the following modules:
Marketing Research:
Who will be – or should be – your prospective
customers?
A Demographics Analysis will enable you to identify and
understand the customer
base you can expect to attract and assess its profitability value.
A Marketing
Overview provides you with a wide-perspective view of the marketplace
in
which you will be competing - including important trends
that can impact
profitability.
A Competitive Market Analysis is essential to identify
and assess your
competition…and strategize your positioning to achieve
a competitive advantage.
Economic Analysis:
We put the numbers to the project to assess its financial
viability. Do the numbers work?
We outline and clarify assumptions, sources
of business,
identify and define market
segments and provide a hypothetical financial
pro forma for the project.
Recommendations:
We put all the information together and offer an analytical
set of recommendations
of how to best make the project work, if feasible… or
rethink the approach to make
it feasible.
Takeover/Development/PreOpening Services:
- Franchise affiliation including evaluations and agreements
- Immediately secure
and stabilize complete asset including hotel staff
- Inventories of all physical
assets including FF&E, silver, glass, china,
and expendables
- Analysis of cash position upon takeover
- Identification of capital investment
requirements
- Construction and renovation management including design assistance
- Full due
diligence
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